This short insight is from our Methods series: A discussion of useful working practices and ideas for better ideation and execution. We discuss what each method is, why they are useful, and how to utilize them.
A simulation sample of a final product.
Prototypes are made for testing and showcasing purposes. Prior to the launch of a product, a prototype allows the design team to test their work in depth and highlight any remaining issues. By testing prototypes, teams can save valuable time and money pursuing options that wouldn't be desirable for the final market version.
Prototyping is useful internally as well as externally. If you want to present your product to a client, it is always helpful to show a working version of a design—it doesn’t have to be a fully developed product but just a prototype. This can help save you time in the development process as clients will be able to get a better feel of the end product through the tangible prototype experience.
It also helps during any pitching phases because investors can see the product more clearly. While many investors may be happy buying into a vision, it is much easier to share your goal through a prototype—even if it is extremely primitive.