Issue #22

Hi there,

I hope this newsletter finds you well. As we navigate the journey through the second half of 2023, we are delighted to be your companions on this voyage of discovery and innovation.

It's been a lively period of growth for us here at Mäd, and, as always, we're excited to share some recent news and updates with you. The most anticipated among these is the official launch of our cutting-edge Mäd AI chatbot, an integral part of our expanded AI offerings.

This highly customizable digital assistant, available to demo at, is designed to cater to a wide array of organizational needs. With the ability to train on unique data sets such as government policies, legal documents, technical specifications, and extensive knowledge bases of articles and case studies, it has already generated significant interest from our clients in both the public and private sectors.

AI is here to stay, and we're eager to explore the abundant potential this new innovation holds for our clients and partners. With this in mind, we’ve also launched to give our audience and potential clients an overview of Mäd’s thinking and application of AI.

If you would like to get a demo of the Mäd chatbot, feel free to book a coffee chat with me or send an email to to learn more.

Kieran Glover – Managing Director


— On the potential of AI chatbots.

In today’s AI-dominated digital landscape, organizations are constantly seeking innovative ways to stay ahead — especially as companies grow in size and complexity, and effective information management becomes essential.

At Mäd, we developed the Mäd AI Assistant — a dynamic tool that holds the potential to revolutionize how businesses handle data. By leveraging the power of natural language processing (NLP) and machine learning, our AI chatbot can understand and respond to a wide range of user queries, enabling seamless interaction.

Another key feature of the Mäd AI bot is its ability to access and process information from multiple sources, allowing for efficient data management. This can help companies streamline processes, reduce costs, and enhance both employee and client experiences. With AI-powered solutions, businesses can enhance their data-driven workflows, making informed decisions faster and more effectively.

AI chatbots also offer capabilities beyond knowledge management, including automating routine tasks, providing real-time customer support, assisting with sales processes, and facilitating collaboration. Through their ability to learn and adapt, chatbots deliver personalized experiences and enhance customer engagement, ultimately transforming the way businesses operate and achieve their goals.

Read more: We Built a Chatbot.


  • We’re excited to announce that we have officially launched the Mäd AI Assistant! Leveraging its natural language processing capabilities, our chatbot responds to users' inquiries by drawing on our extensive database of insights and publications. Our AI solution will also be offered as a white-label product for interested clients, partners, and other organizations.
  • Alongside the Mäd AI chatbot, we’ve also published our AI practice page, where you can explore our AI knowledge base and services. Visit to learn more about the benefits of AI for business, and discover how Mäd can transform your organization with AI-driven solutions tailored to your unique needs. 
  • Team achievements. Professional (and personal) growth is a journey that requires continuous learning. This is why we actively encourage our team to seize opportunities for development and unlock their full potential. We’d like to give a shout-out to Ousa, our Web Designer, who has recently earned the Google UX Design Professional Certificate, and Alicia, our MarComms specialist, who has accomplished a Content Strategy for Professionals Certification. We’re proud of our team's commitment to enhancing their skills and professional qualifications!


  • Aventa Genomics. We’re delighted to partner once again with the exceptional team behind Arima Genomics, as they embark on a new venture that is transforming the way cancer testing and treatment are approached. With Aventa Genomics, we are privileged to be part of an innovative journey to make a positive impact in the field of healthcare. 
  • DFDL Website. One of Southeast Asia’s leading law firms and a long-standing client of Mäd has recently celebrated the launch of their brand new website that we had the privilege of working on. The user-centric, modern, and effortless design strongly positions DFDL as a top player in the industry as they begin international expansion.


From the Web.

AI is transforming the public sector across the globe. Its adoption is growing progressively, something we’ve observed first-hand from our work with multinational organizations. Deloitte discuss the key benefits and challenges of AI for government — all delivered in a fun, interactive format that allows you to explore real case studies from around the world.

AI-powered solutions are capable of creating significant value for economies and societies. They have already had a unique impact on quality of life, productivity, and efficiency for both individuals and organizations. However, governments face a number of barriers to AI integration. McKinsey provide another fresh perspective on AI in the public sector, offering a framework for action. 

With all our recent discussions about AI, here is a quick refresher (or AI 101) on what actually is artificial intelligence, how it works, and who are today’s key players in the field. Check TechCrunch’s latest AI stories at the end of the article to get an even deeper dive.

Work Like Mäd: The Book.

Curious to learn how you can start and run your own professional service firm?

Check out our eBook, Work Like Mäd!

It’s based on 10+ years of experience (with many trials, errors, and failures in-between) and packed with lessons and advice on how to set up and grow a sustainable business, assemble a talented team, find the right projects, and keep clients coming back to you.

Get it here. (Or download a free chapter!)

Thank you for taking the time to read this newsletter. If you have any questions, comments, or concerns, please don’t hesitate to reach out to us at Our team is always here and ready to help.

Enjoy the more relaxed season, and until next time! 

Revitalize Your Online Presence

Accelerate business growth. Join forces with our expert team and embark on a journey Make It Happen.™

Book a Call
back to top icon