This short insight is from of our Methods series: A discussion of useful working practices and ideas for better ideation and execution.  We discuss what each method is, why they are useful, and how to utilize them.


A board that visually represents a scenario or a narrative in a chronological manner.


To visualize the interactions between a user and a product or a service.

How To Do It.

  1. Research and compile all the different scenarios that may emerge when a user interacts with a product or a service.
  2. Sketch scenes either on paper or digitally that visually depict the various scenarios, including as much context as possible.
  3. Annotate each scene—taking care to be as descriptive as possible on what the user is attempting to do. Describe the general feeling or experience that the team intends the users to have.
  4. Review the storyboard with the relevant stakeholders for feedback. Iterate the storyboard until it achieves the shared vision of the intended outcome across the team.

Further Discussion.

The Storyboarding method plays a role in shaping the user journey and persona. It helps designers construct and develop the narrative of a user experience when using a product or a design. The combination of sketches and words visually convey the goals and objectives that will ultimately affect the design of a product or a service.