This short insight is from of our Methods series: A discussion of useful working practices and ideas for better ideation and execution. We discuss what each method is, why they are useful, and how to utilize them.
A collection of user archetypes based on real people. These characters are mapped out to use during design thinking tasks.
To ensure designs are based on real users, by focusing on their needs, goals, behaviors and pain points. User Personas are used to consider how real users may interact and perceive a product. By carefully analysing how the end users may behave, better design decisions can be made.
A deep understanding of user behaviors and needs are critical in shaping a product strategy. It forces us to never lose sight of who a product is being created for and for what purpose. Designers are able to clearly define which features and functionality are necessary (or redundant) to a user's experience, grounded in their archetype.