Campore Group had previously worked with Mäd to rebrand Central Mall into TravelHub, and then decided that ahead of an important trade show in the USA, they needed a new corporate website that better showcased their group's ability to partner with forward-thinking brands to enter new frontier markets.
Their main mission is to help brands break into the Cambodian market and access key services such as distribution, marketing, and warehousing.
“We're always evolving to ensure our brand partnerships are successful” ~David Ghani, Director.
Campore Group gave Mäd a complete control on the design, content, and implementation, as there was not enough time to run this as a traditional project with various feedback loops and a generous timeline.
We kept in constant touch with the client throughout the project and implemented feedback and content changes in real-time as their team reviewed the close-to-final deliverables.
Our team analyzed the requirements, gathered key information via user interviews, rewrote all the content from the old website, and then go to work designing and developing Campore's brand new web presence.
We decided to use Webflow as the platform of choice, for several key reasons:
We were still working on the final touches to place the website live while the key executives from Campore group were on their flight from Singapore to the USA, and when they landed they had the welcome surprise to see their new corporate website had launched in record speed, ready to showcase their offerings in the best possible light at their upcoming trade show.
The results above speak for themselves. Campore Group received a significant boost in their online branding that positions them well for the future, especially as more forward-thinking brands approach them to enter key frontier markets.
The website is easy to update, showcases all their brands under management, and provides a clear understanding of their key value propositions.