From humble beginnings as a small, family-run business, ISI GROUP are now one of Cambodia's most respected, successful and diversified corporations. With more than 20 years’ experience, their companies lead markets across the building, construction and technology sectors. They are committed to building our human capital, investing in technology and bringing the most innovative products and services together for their customers.
They are deeply committed to their vision to create and build a better living for all and act on this through our core values of Hard Work, Integrity and Innovation. Our CSR programs are driven by our vision and the goal to give back to the communities where we do business, promoting positive social change through four key areas:
Having just finished their new branding to solidify the group's presence, ISI GROUP approached Mäd to develop a new website that would serve as their business card to the world and be a portal for various target markets that wanted to know more information on the group's activities, such as joint venture partners, suppliers and candidates.
Mäd had to take the existing brand guidelines and create a digital-ready style guide to ensure that the website clearly reflected the offline corporate brand guidelines, and positioned ISI GROUP for future growth.
Working closely with the group's marketing and communications team, content and design was quickly create and iterated upon, leading to the development of was the leading conglomerate and group website in the market.
We decided to use Webflow as our platform of choice for this project, for several reasons:
ISI GROUP also lacked a high-quality image library for the website, and so we also took the liberty of spending a few days at their offices and shooting enough pictures to ensure the website requirements were met, as well as create a library for their future needs such as brochures, newsletters, social media pages, and other communication materials.
ISI GROUP now have a market-leading website that allows them to clearly communicate their values to potential partners, suppliers, and candidates, as well as give updates to the world on the latest news at ISI GROUP.
The group continues to make long-term strategic investments in their brand and corporate communications, and is now a well-established and recognized conglomerate.
Website design often has a bigger picture: new designs can update brands while shifting the company voice and values. Refreshing the media strategy is essential for any web project.
We recently collaborated with CIMB, a leading regional bank in ASEAN, to revolutionize their mobile banking app through an innovative customer-centric approach.